Tag Archives: attract shoppers

A 24-hour Orchard Road?

According to Mr David Tang, chief executive of Metro’s retail business, Orchard Road should be the street that never sleeps.

He said it would be nice to have a “day Orchard” for shopping and an Orchard that comes alive at night, with restaurants or watering holes that could attract young people too, especially when food as a major draw is what Singapore is good at.

Recent initiatives to attract shoppers back to Orchard includes pedestrianising Orchard Road and including special events to draw crowds. However it is not so simple just to close Orchard Road. The crux of the story is to give the shopper enough reason to return to this prime shopping belt. Shopping is no longer just going to shop somewhere; people are also looking for community places. Thus it is crucial that Orchard Road also becomes a community space for activities, events and for people to hang out.

http://www.visitsingapore.com/see-do-singapore/places-to-see/orchard.html

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