P&G investing US$100m into innovation centre in Singapore

Global consumer goods giant Procter & Gamble (P&G) is to invest US$100 million (S$140 million) over the next five years to set up its first digital innovation centre in Singapore. Up to 50 new staff could be hired.

Called an E-Centre, the project was officially launched yesterday in partnership with the Economic Development Board. As it does not have a single, fixed location, staff involved in its activities will work either in P&G’s Singapore Innovation Centre in Biopolis Street or its offices at The Metropolis.

This E-Centre will develop digital solutions for Asia-Pacific operations, synchronising the supply chain to increase revenues and lower inventory while serving emerging retail channels more efficiently.

Some projects in the pipeline include machine learning, where algorithms allow machines to predict parameters within the supply chain for better accuracy, as well as process automation, which uses robotics to eliminate repetitive tasks.

The centre will also use data analytics to optimise product distribution and marketing strategies across the region. For example, by analysing an area’s demographics data, P&G will be able to determine the potential sales growth and prioritise store distribution accordingly.

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