The world’s third most valuable startup is drumming support in the world’s third largest economy in the latest round of debate on regulation. The tourism boom in the country results in shortage in hotel room availability and Airbnb is positioning itself as offering a significant social value proposition in the situation, by supporting tourism and benefit the communities in which they operate by directly benefiting the hosts of the properties. Listing in Japan has balloted to 35K, hosting 1.38m guests. The weakened Yen together with relaxing of visa requirements pushed inbound tourists to a record of 19.7m in 2015 from 8.4m in 2012. The hotel occupancy in Tokyo is tighter than Paris, Hong Kong and New York. It is estimated that the number will hit 35m in 2020.