Hotel operator Accor announced on Monday (Sep 8) that it will be moving its Luxury and Upscale marketing operations from Paris, France, to Singapore as it looks to capitalise on the continued growth in Asia Pacific.
The company said in its media release that the move signalled the growing importance of Asia Pacific in these segments and, with Asian consumers accounting for almost half of its global luxury sales, it hoped the move would bring new insights for its business unit. Accor has its headquarters in Paris, but has a business presence in 92 countries.
In Asia Pacific, Chairman and CEO of Accor Asia Pacific Michael Issenberg said it has more than 170 luxury and upscale hotels, with over 70 under development. “This means that Accor will open, on average, a new luxury and upscale hotel in Asia Pacific every month for the next five years.”
Accor’s Luxury and Upscale segment includes brands such as Sofitel, Pullman, MGallery, Grand Mercure and Sebel. China alone has 19 Sofitel and 15 Pullman hotels, making it the top market for these brands outside of Europe, according to the statement.
It added that while China and India are leading the market growth, others such as Indonesia, Malaysia and the Philippines also have a growing affluent middle class with increasing disposable incomes and a desire to travel, which Accor aims to capitalise.